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MB-B.
Work
MB-B.
Work
Work
Sunlight Financial partners with contractors nationwide to offer homeowners innovative, affordable loans for solar. They hired me to overhaul their site, refresh their brand and create new content that reflected the values and spirit of the company View fullsize
sunlight-001.png View fullsize
sunlight-002.png View fullsize
sunlight-003.png View fullsize
Once we aligned on experience principles and site goals, we created some high-level concepts that brought the experience principles to life. View fullsize
I evaluated their current logo and typography system and explored options for a new potential mark. As it turned out, the people at Sunlight were really attached to (and invested in) their current logo mark, so we landed on evolving the typography, View fullsize
Sunlight-Moodboards W NOTES.044.png View fullsize
Sunlight-Moodboards W NOTES.045.png View fullsize
Sunlight-Moodboards W NOTES.046.png View fullsize
Sunlight-Moodboards W NOTES.047.png View fullsize
Sunlight-Moodboards W NOTES.048.png View fullsize
In parallel to the logo and type exploration, I worked with copywriter and content strategist, Marni Borek , to develop the content for the site. View fullsize
Next, we built out the final site. This included working with stakeholders from the business, legal, marketing and HR departments. We also brought in a photographer to capture new corporate headshots that were aligned with the look and feel of the n View fullsize
sunlight-ipad.png View fullsize
Less than 8 weeks from kickoff, we went live and launched the new site. View fullsize
Sunlight Financial partners with contractors nationwide to offer homeowners innovative, affordable loans for solar. They hired me to overhaul their site, refresh their brand and create new content that reflected the values and spirit of the company
sunlight-001.png
sunlight-002.png
sunlight-003.png
Once we aligned on experience principles and site goals, we created some high-level concepts that brought the experience principles to life.
I evaluated their current logo and typography system and explored options for a new potential mark. As it turned out, the people at Sunlight were really attached to (and invested in) their current logo mark, so we landed on evolving the typography,
Sunlight-Moodboards W NOTES.044.png
Sunlight-Moodboards W NOTES.045.png
Sunlight-Moodboards W NOTES.046.png
Sunlight-Moodboards W NOTES.047.png
Sunlight-Moodboards W NOTES.048.png
In parallel to the logo and type exploration, I worked with copywriter and content strategist, Marni Borek , to develop the content for the site.
Next, we built out the final site. This included working with stakeholders from the business, legal, marketing and HR departments. We also brought in a photographer to capture new corporate headshots that were aligned with the look and feel of the n
sunlight-ipad.png
Less than 8 weeks from kickoff, we went live and launched the new site.

Say hello.

iammeghanbb@gmail.com

(203) 560-1604
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Thank you!