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MB-B.
Work
MB-B.
Work
Work
Capco had (and continues to have) a longstanding consulting relationship with Next Bank, a Brazilian digital bank for millennials, owned by Bradesco. I was brought in by our Brazilian account partners to capitalize on an opportunity to break into th View fullsize
I pulled together a global design team to conduct rapid user testing and prototyping. We started by testing the current state flow and identifying in-app usability issues, along with other environmental factors that were influencing the experience. View fullsize
We identified technical functionality issues with app download and registration along with outside factors (like product marketing) that were considered “aggravators.” View fullsize
Redesinging the Onboarding UX_20180831_Workshop_Current State.001.png View fullsize
Redesinging the Onboarding UX_20180831_Workshop_Current State.001.png View fullsize
Redesinging the Onboarding UX_20180831_Workshop_Current State.001.png View fullsize
We shared our holistic findings and recommendations with the client and for the sake of the 4 week project we chose to define “on-boarding” as the “moment after a user had successfully installed the app”. We performed a heuristic analysis to identi View fullsize
Then, we got to work designing, prototyping and testing — at speed. View fullsize
wires.001.png View fullsize
wires.002.png View fullsize
wires.003.png View fullsize
When the existing flow was tested, it took users 40+ minutes to on-board (and this didn’t include the introduction of the payment card and account). The new flow we designed (and tested) was over 4 times faster and could be completed in under 7 View fullsize
next-credit.png View fullsize
next-screen-01.png View fullsize
We also delivered a notification strategy, prioritized product roadmap and recommended KPIs to compliment the features we proposed. View fullsize
Capco had (and continues to have) a longstanding consulting relationship with Next Bank, a Brazilian digital bank for millennials, owned by Bradesco. I was brought in by our Brazilian account partners to capitalize on an opportunity to break into th
I pulled together a global design team to conduct rapid user testing and prototyping. We started by testing the current state flow and identifying in-app usability issues, along with other environmental factors that were influencing the experience.
We identified technical functionality issues with app download and registration along with outside factors (like product marketing) that were considered “aggravators.”
Redesinging the Onboarding UX_20180831_Workshop_Current State.001.png
Redesinging the Onboarding UX_20180831_Workshop_Current State.001.png
Redesinging the Onboarding UX_20180831_Workshop_Current State.001.png
We shared our holistic findings and recommendations with the client and for the sake of the 4 week project we chose to define “on-boarding” as the “moment after a user had successfully installed the app”. We performed a heuristic analysis to identi
Then, we got to work designing, prototyping and testing — at speed.
wires.001.png
wires.002.png
wires.003.png
When the existing flow was tested, it took users 40+ minutes to on-board (and this didn’t include the introduction of the payment card and account). The new flow we designed (and tested) was over 4 times faster and could be completed in under 7
next-credit.png
next-screen-01.png
We also delivered a notification strategy, prioritized product roadmap and recommended KPIs to compliment the features we proposed.

Say hello.

iammeghanbb@gmail.com

(203) 560-1604
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